How to sell your product?

Basic questions towards an EMP
which EU market(s) will I be focussed on?
which client segment will I be focussed on?
what are the specific needs of my targeted client?
>> The outcome of your SWOT told you if your product is well designed and tuned
>> Not all products are suitable!!
Looking for a perfect match ...
To define your strategy:
how am I going to approach this market?
Without a good strategy and plan you are lost ...
Export Marketing Plan
A CBI tool to use as an additional guideline:
- step by step
- structurised
Let’s have a look and take notes on how to use this tool to develop your own Export Marketing Plan.