What does is your destination have to offer Europeans
HTML clipboard
An analysis of your destination with a tourism perspective Destination Discovery:
-
What is your destinations strengths?
-
What are your destinations weaknesses?
-
What opportunities can you see now and in the future?
-
What threats do you think can effect the future?
SWOT ANALYSIS OF YOUR TOURISM DESTINATION Positive – It’s Strengths
- Environment – Scenery / Culture
- Weather
- Activities
- Known attributes
- All year potential
- Accessibility and available hospitality
- Political
- Economic Negative – It’s weaknesses
- Transportation
- Funds for development
- Information channels / awareness
- Accessibility
- Marketing of destination
- Political
- Economic Opportunities to Develop
- Niche markets – adventure, sport
- Eco tourism / responsible tourism
- New developments
- Greater world awareness Threats to your Destinations Development
- Other destinations
- Political
- Economic – domestic and global
- Environmental Understand Your Destination
Understand and acknowledge what your destination has.
Look around for trends that can be used in your destination.
Build on the positives and reduce the negatives!
Other Teaching document, CBI tourism training in Hanoi:
... Your services were excellent and very much appreciated. We were very happy with the results and the guides etc. My family is well and we are back in the US. Thank you for all the timely help...
... Your services were excellent and very much appreciated. We were very happy with the results and the guides etc. My family is well and we are back in the US. Thank you for all the timely help...