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Quang Ninh Tourism to go up from MICE
Many developed countries consider MICE a key
tourism form of the sector. In Vietnam, MICE tourism has just been introduced
for several recent years, however, it saw a significant advance. Being endowed
with marvellous landscape and facilitated tourism infrastructure, Quang Ninh
possesses favourable conditions to promote this tourism form.
MICE, which is short for Meetings, Incentives, Conventions and Exhibitions, is
capable of creating much greater revenue over other tourism forms. MICE clients
include luxurious guests, businessmen, politicians and those who do not hesitate
to pay for the best services and convenience. Quang Ninh and an increasing
number of other provinces have been concentrating on developing MICE tourism.
That MICE tourists are recently flocking to Ha Long Bay opens a promising
opportunity for Quang Ninh.
Ha Long has great potentials to speed up MICE tourism, said Ms. Lam Phuong Quan,
Executive Director of the Chinese Guangxi Travel Company. Ha Long is home to the
world heritage site of Ha Long Bay, beautiful beaches, a wide range of hotels…,
which would help draw MICE tourists, she added.
Many tour operators in Quang Ninh have gained efficiency in exploiting MICE
tourism. There, in fact, have been numerous seminars, conferences at national
and international levels sucessfully organised at Ha Long’s hotels, namely
Novotel Ha Long, Saigon – Ha Long, Tuan Chau International Resort… These hotels
attempt to improve their services, accommodations, event-organising
capabilities, high-class meeting halls… aiming at MICE segment.
Apart from overseas MICE visitors, the influx of Vietnamese ones to Quang Ninh
is also visible. According to Ms. Dinh Bich Hanh – Sales Manager of Ha Long
Pearl Hotel, in the last two years, many domestic companies as well as foreign
enterprises in Vietnam have arranged travelling-meetings in the city of Ha Long.
She revealed the hotel has received some 25 MICE groups in the first half of
this year.
It can be said that Quang Ninh has a great chance to develop MICE tourism and
this would play an important part in tourism development strategy of the
province. In spite of such facilitated conditions, the northeastern province
faces considerable challenges in order to make the dream come true and achieve
sustainable development. There are still a lot of things to do as improving high
quality services, material facilities, developing more shopping areas, leisure &
entertainment sites… Furthermore, uncontrolled price raising, cheating,
deceptive doings by some tourist businesses should also be eliminated.
It is hopeful those weaknesses would be soon fixed to turn Quang Ninh into a
fascinating destination to MICE tourists.
Translated by Truyen Phuong (TITC)
Source: Quang Ninh Newspaper |
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