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“One day at five-star hotels” program goes on until year-end
The city’s special promotion for local tourists
named One Day at Five-Star Hotels will be extended to December 31 instead of
wrapping up at the end of October.
Tao Van Nghe, Chairman of HCMC Hotel Association, said that the HCMC Department
of Culture, Sports and Tourism has decided to extend the program to offer more
time for hotels to carry out activities to woo Vietnamese guests. Locals staying
at such hotels will enjoy a big discount of 50% on room tariffs.
“Since the program began on September 1, results from such hotels have not been
good so the organizer wanted to lengthen it for better result,” said Nghe, who
also serves as General Manager of the Rex Hotel. The special program was
launched by HCMC Department of Culture, Sports and Tourism in cooperation with
the HCMC Hotel Association.
The department had called on five-star hotels of the city to mark down room
rates by half for domestic guests from September 1 to October 31, with an aim to
help local guests familiarize themselves with luxury services and increase room
occupancy in the hotels. Up to ten five-star hotels in HCMC have registered to
join the program.
Nghe said that after two months carrying out the program, such hotels have sold
just a small number of rooms to Vietnamese.
“We don’t have a final report yet but our hotel, the Majestic, has sold 60 room
nights only. The results from other hotels are lower,” Nghe said.
Some participants in the program said one of the main reasons that made the
program less attractive to local guests is the lack of public relation
activities for the program.
Source: SGT |
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