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VN tourism needs qualified guides
    
The country saw a rise in the number of foreign visitors in 
recent years, but there remains a lack of qualified tour guides to support the 
sector, according to tourism experts.
Statistics from the Viet Nam National Administration of Tourism (VNAT) showed 
that the country had welcomed over 3.3 million international visitors and 17.5 
million domestic tourists in the first half of the year, up 13.9 per cent over 
the same period last year.
However, there are only around 6,000 qualified international tour guides working 
in the country.
The shortage can be clearly seen in the number of guides who are capable of 
speaking Korean, despite the fact that South Korean tourists are second only to 
Chinese visitors to the country.
There were only 17 tour guides in the country who could speak Korean, said Pham 
Le Thao, Deputy Director of VNAT's Travel Department.
This had forced many travel agencies to use South Korean tour guides, also known 
as sitting guides, who had very little knowledge of Vietnamese culture, she 
said.
Some of these sitting guides even took advantage of South Korean tourists by 
buying goods in Viet Nam then selling them on to tourists at a premium.
Director of Travel Support Company Do Dinh Cuong told Cong Thuong (Industry) 
newspaper that the shortage of guides fluent in languages such as Japanese, 
Spanish, Korean and Thai had even forced travel agencies to use untrained 
guides.
Other enterprises had to rely on collaborators, and this had become more 
frequent during the economic downturn with enterprises incapable of financing 
their full-time staff.
The number of freelance tour guides has risen quickly, but their quality was yet 
to be guaranteed as these guides were not responsible for accidents that 
occurred during the tours since they were not bound to any enterprises, Cuong 
said.
The strategy to develop tourism to 2020 with a vision to 2030 approved by the 
Prime Minister in Decision 2473 signed in December 2011 stipulated that 
developing human resources would be a breakthrough to improving the quality of 
tourism services.
According to VNAT Deputy General Director Nguyen Manh Cuong, the shortage of 
professionals had made enterprises use tour guides from other companies who were 
not necessarily professionally trained.
"For that reason, the link between training schools and companies becomes very 
necessary," Cuong said.
Despite efforts by enterprises to co-operate with schools, there are still many 
difficulties.
According to Dao Thuy Anh, general director of Viet Star Travel Agency, many 
graduates from these schools needed to be retrained. "Many of them, especially 
those who major in Vietnamese Studies or History, do not have conversational 
English."
"Under the tough demands of enterprises, many tour guides have to quit their 
jobs due to a lack of knowledge and experience," said Thuy Anh.
To make things easier, VNAT said it would grant international tour guide 
certificates to graduates from vocational training schools, not just 
universities as before.
However, the proposal had been on the table for a long time but never approved 
for some unknown reason, Thao said.
She also added that VNAT had worked on various solutions to help manage the 
quality of the country's tour guides, including creating a website with 
information on all tour guides so that customers could leave comments if they 
were unsatisfied.
All qualified tour guides have also been equipped with smart cards instead of 
paper cards, and international tour guides and inland tour guides are 
distinguished by the colour of their cards.
"In order to improve the quality of tour guides, we hold a small class for tour 
guides every weekend with the help of experienced guides and a retired teacher 
who is an expert in tourism. We also organise trips on which a new guide is 
accompanied by an experienced one, so that they can learn from each other," said 
Thuy Anh.
For many tour guides themselves, higher incentives would make the idea of 
devoting themselves to the job a lot more attractive.
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     Source: VietNamNet/Viet Nam News  | 
  
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