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Progress made in travel sector
    
Viet Nam's travel sector was ranked 14th in the region last year 
and 80th overall, up nine places since the last assessment in 2009, according to 
the recent Travel & Tourism Competitiveness Report 2011 from the World Economic 
Forum (WEF).
Viet Nam's higher position can be attributed to its rich cultural resources 
(ranked 36th), with several World Heritage cultural sites, international fairs 
and exhibitions, and its strong creative industries.
"Another attraction is Viet Nam's natural resources, ranked 24th for its World 
Heritage natural sites and diverse fauna. These attributes are reinforced by the 
country's price competitiveness (16th)," the report stated.
However, in order to strengthen competitiveness, the WEF report recommended 
that, "Viet Nam must further develop its transport infrastructure and tourism 
infrastructure (110th and 115th), while ensuring that the sector is developed in 
an environmentally sustainable way."
In addition, many tour operators in Viet Nam complain about the country's poor 
tourism infrastructure.
The WEF report also revealed that Viet Nam's tourism infrastructure ranked low 
in both international and regional fields, standing at 110th out of 139. Viet 
Nam received a score of 0.2 for the number of hotel rooms per 100 people, 
ranking 89th among 139 countries. Meanwhile Singapore, Malaysia and Thailand 
came in at 37th, 48th and 53rd, respectively.
The Travel & Tourism Competitiveness Report 2011 is published within the 
framework of the Centre for Global Competitiveness and Performance and the 
Industry Partnership Programme for Aviation, Travel&Tourism.
The aim of the Travel&Tourism Competitiveness Index (TTCI), which covered a 
record 139 economies last year, is to provide a comprehensive strategic tool for 
measuring "the factors and policies that develop the travel sectors in different 
countries."
"The detailed assessments of travel and tourism environments in countries 
world-wide can improve the industry's competitiveness in their national 
economies, thereby contributing to national growth and prosperity. It also 
allows countries to track their progress over time in the various areas 
measured," the report said.
The criteria for ranking are based on three broad categories. These categories 
include the subindexes of the Travel and Tourism (T&T) regulatory framework; the 
T&T business environment and infrastructure; and the T&T human, cultural, and 
natural resources.
The three subindexes cover policy rules and regulations; environmental 
sustainability; safety and security, health and hygiene; prioritisation of T&T; 
air transport infrastructure; ground transport infrastructure; tourism 
infrastructure; ICT infrastructure; price competitiveness in the T&T industry, 
human resources; affinity for T&T; natural resources; cultural resources.
Since the last assessment in 2009, the tourism sector in the world has faced a 
myriad of obstacles. It is now emerging from the most difficult period in its 
recent history. The industry has faced not only a global economic crisis and 
volatile oil prices, but also climatic disturbances, multiple security 
incidents, pandemics, and strikes among industry personnel.
"Following all these shocks, the global sector is now witnessing a gradual 
recovery, with emerging markets leading the way. Indeed, after a significant 
contraction in 2009, international tourist arrivals picked up again in 2010 and 
have returned to their pre-crisis peak level," the report stated.
The World Travel&Tourism Council (WTTC) estimates that from direct and indirect 
activities, the travel sector now accounts for a remarkable 9.2 per cent of 
global GDP, 4.8 per cent of world exports, and 9.2 per cent of world investment.
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     Source: VNS  | 
  
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